I put hot sauce on just about everything. It’s a problem. But one that also inspires me. While strolling through a ghost town in Arkansas while visiting family, I was struck by an idea that its name, “Peppersauce Alley” (previously named for bootleg whiskey), would make a fantastic name and brand for a hot sauce. I talked with my regular art-type collaborator Noah and he had ideas.

Peppersauce Alley Hot Suace doesn’t technically exist. (Yet.) But it’s been fun to think up creative packaging concepts with for a brand that doesn’t have any restrictions. Not only that, we mocked up a few ads and some store display ideas as well.