Model 1 Commercial Vehicles wasn’t always Model 1. For a long time, they were…uh…Creative Bus Sales. That just didn’t make a lot of sense, so they hired us to give them an entirely new identity—one that better fit their own future and that of the industry.

Naming projects are rough, but the client loved where we landed. More importantly, the feedback from their customers has been stellar too. Along with the name came complete messaging, a full array of swag, and a fancy new website too.